Next topic: Company
The company
Today, I spent several hours with my business partners in meetings. We scheduled this "corporate retreat" to discuss the next phase of Iodynamics' existence. It was a very productive meeting.
For the first time since I formed the company about 9 years ago, we're going to be utilizing some outside financing to help us grow over the next couple of years. When we first started discussing this, I was very nervous about it, but now I feel a lot better.
We will be bringing on some dedicated outside sales expertise and dedicated marketing expertise over the next couple of months. Up until now, we've tried to handle most of this kind of stuff ourselves, but we've realized we're too busy already to give these areas the kind of attention they deserve.
It's amazing, really, we've done as well as we have without any "real" sales and marketing. Most of our business comes in via word of mouth or referrals. We retain nearly all our customers as well.
So, all in all, I'm feeling good about the decisions that were made today.
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